54 in-depth guides and one newsletter that does not spam. SEO, Google Ads, Meta ads, email marketing and AI, written from real accounts and updated for 2026.
Maison Mint research
We checked 386 EU Shopify stores: only 11% show review ratings in the page code AI assistants read, and 6% have all four product data basics. Read the AI shopping readiness study.
Free tools
Work out your real numbers: ROAS and break-even calculator · UTM link builder.
Calculators, templates, checklists and generators, built for marketers in smaller European markets. All ten work right in the browser or download instantly.
Enter campaign spend and revenue and get the real ROAS, break-even CPA and profit, VAT included.
Build clean UTM links, export to CSV and check them in GA4 with one click.
A working template for goals, channels, budget and KPIs. Download it and fill in your own numbers.
Technical SEO, content, local and off-page, with an AI-search block. Interactive progress bar.
Template-based generator: headlines and body copy in plain English, Google and Meta formats. Character counter included.
Enter the total budget and your goals and get a suggested split between platforms and funnel stages.
Answer 20 checks and get a 0 to 100 score with a ranked list of fixes. 3 minutes, in the browser.
Rates spam risk, emotion, length and open-rate potential, with the score and reasons shown instantly.
Measurement plan, event naming standard, UTM rules and a KPI dashboard in one file. Opens in Excel or Google Sheets.
A 30-day content calendar for Instagram, Facebook and LinkedIn: pre-filled ideas, best times, hashtags and a KPI calculation.
Funnel logic, CPC differences, B2B vs e-commerce and the exact model we use to split a client's budget 70/30 or 40/60.
Read the articleA practical guide: funnel-level logic, real examples from three business models and a concrete monthly split.
Read the articleA step-by-step tutorial: 15 minutes of reading and the GA4 menu stops being scary.
Read the articleEvery pillar guide is covered by cluster articles. Click a topic to open the whole context, ideal for deep learning and for AI search.
Search engine optimization for home and foreign markets: technical, content and local.
Paid campaigns: Google Ads, Meta ads, Advantage+, Performance Max and CAPI.
Open topicB2B digital marketing, LinkedIn, ABM and export strategy for the Nordic and DACH markets.
GA4, Tag Manager, server-side tracking, CAPI, Consent Mode v2 and first-party data.
Open topicShopify vs WooCommerce, feed optimization, Meta Shops and scaling in smaller markets.
AI in campaigns: Advantage+, Performance Max and fully automated ads.
Every tool is free, runs in the browser and was built for smaller European markets. Click to open.
Answers by the Maison Mint editorial team. The questions come from readers, clients and search; updated quarterly.