Free marketing plan template for 2026

The first three pages, as they are

Each section has a short why, then the fields, then one rule of thumb from our own accounts. Print it, or fill in the PDF, or copy the headings into a doc. The thinking matters, the format does not.

Open the 3-page preview PDF →

7 sections, in the order we run them

1. 1. The one numberEvery plan starts with the business number marketing has to move. Revenue, qualified leads, new customers, retention. One number, with a date. Everything below serves it.
2. 2. The customer you actually wantNot everyone who might buy. The customer who buys easily, pays on time, stays and tells others. Your marketing gets cheaper the moment you can describe this person in a sentence.
3. 3. Why you, in one lineYour positioning is the sentence your customer repeats to their boss or partner. If it needs explaining, it is not finished.
4. 4. Channels, by jobChannels are not a menu to pick from, they are tools for jobs. Demand capture (people already searching), demand creation (people who do not know they need you yet), and retention. Most growing brands need one strong channel per job, not six half-done ones.
5. 5. Budget that matches the goalWork the budget from the goal, not from what is left over. If the maths does not close, change the goal or the budget now, not in September.
6. 6. The 90-day calendarA year plan with 90-day blocks. Each block has one theme, two or three campaigns and a fixed review date. The plan survives contact with reality because you only commit in detail to the next block.
7. 7. The numbers you will look atFive numbers, checked on a fixed day, with a target next to each. Not a dashboard with forty widgets. If a number has no decision attached to it, drop it.