Free resources

Templates and checklists we actually use, free

Everything here comes from the Google Ads, Meta, SEO, GEO and email accounts we run for brands across the EU. Branded PDFs, written in plain language, updated for 2026. Enter your email, get the file, keep it.

One tactic, one tool, one number.

The Maison Mint newsletter goes out on Wednesdays. It is short, it is specific, and it is where every new free resource lands first. No spam, and leaving takes one click.

  • A tactic we used in a client account that week
  • A tool, template or checklist, usually free
  • One number worth knowing, with the source

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The first issue lands on Wednesday. Meanwhile, the resources above are yours.

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Questions

About the free resources

Are these resources really free?

Yes. You enter your email, we send the PDF and show a download link immediately. You also join our Wednesday newsletter (one tactic, one tool, one number), which you can leave with one click. No sales calls unless you book one.

Who writes them?

Sarah Johanna Ferara and the Maison Mint team in Tallinn. Everything is based on the Google Ads, Meta ads, SEO, GEO and email accounts we manage for clients across the EU. Where we quote numbers from our own accounts, they are marked as our own data.

Can I share them?

Please do. Share the page link or the PDF with your team, your clients or your community. We only ask that you link back to mintagency.eu/resources when you publish about them.

Are there Estonian versions?

The marketing plan guide exists in Estonian at mintagency.eu/et/tasuta-juhend-turundusplaani-koostamiseks. The checklists are English only for now.

Will there be more?

Yes, we are adding resources through the autumn: a Google Ads Performance Max checklist, an on-page SEO checklist, a landing page checklist, a UGC brief template and a lifecycle email map. The newsletter announces each one.

Need it done, not just explained?

Maison Mint manages Google and Meta ads, SEO and GEO, email and the tracking underneath for growing EU brands. First 30 minutes free.

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