How to Choose a Marketing Agency in Estonia: 7 Questions to Ask

How to Choose a Marketing Agency in Estonia

Selecting the right marketing agency is one of the most important business decisions you will make. The right partner can accelerate your growth, while the wrong one can waste your budget and time. Here are seven essential questions to ask before choosing a marketing agency in Estonia.

1. What is your experience in my industry?

Industry experience matters because every sector has unique challenges, regulations, and customer behaviors. An agency that has worked with businesses like yours will understand your audience and avoid common pitfalls. Ask for case studies or references from similar clients.

2. How do you measure success and report results?

A professional agency should provide clear, regular reports that show exactly how your campaigns are performing. Ask what metrics they track, how often they report, and whether you will have access to real-time dashboards. Transparency is non-negotiable.

3. Who will actually work on my account?

Sometimes the impressive team you meet during the sales process is not the team that handles your day-to-day work. Ask who your dedicated account manager will be, what their experience level is, and how accessible they will be for questions and updates.

4. What is your pricing structure?

Understand exactly what you are paying for. Some agencies charge flat monthly fees, others take a percentage of ad spend, and some use hourly rates. Make sure you know what is included, what costs extra, and what the minimum commitment period is.

5. Can I see examples of your work?

Ask to see portfolios, case studies, and real results. Look for specific numbers - percentage increases in traffic, conversion rates, or revenue growth. Be cautious of agencies that only show vanity metrics like impressions or followers without business impact.

6. What happens if I want to leave?

Understand the exit terms before you sign. Who owns the ad accounts and creative assets? What is the notice period? Are there early termination fees? A confident agency will not trap you with restrictive contracts because they know their results will keep you.

7. How do you stay current with industry changes?

Digital marketing evolves constantly. Google and Meta update their algorithms regularly, and new platforms emerge. Ask how the agency keeps their team trained and updated. Look for certifications, partnerships with platforms, and evidence of ongoing education.

Ready to find your perfect marketing partner?

At Maison Mint, we welcome these questions because transparency builds trust. We offer a free consultation where we can discuss your goals and show you exactly how we work. Contact us to start the conversation.