Ad agency in Tallinn — Facebook & Google Ads

Facebook ads & Google Ads — professional ads management

Maison Mint is a professional ad agency in Tallinn offering Facebook and Google Ads management and full-service digital solutions in the Estonian market. We run data-driven Facebook ads, Instagram Ads campaigns, Google Search, Shopping and Display ads — everything your business needs to find customers and grow sales. The average client achieves 4x ROAS, with the best cases reaching up to 11x. We also offer remarketing campaigns, conversion tracking setup (Meta Pixel, Google Tag Manager, GA4) and monthly reports. We're an ad agency that doesn't do standard packages — every strategy is 100% personal and data-driven.

4–11x
ROAS result
50+
Clients served
10+
Years of experience
1–2 wk
Results
Get in touch See pricing
What is Performance Marketing?

Two powerful channels, one strategy

Performance marketing means results-based digital marketing where every euro is measurable and optimized. Meta ads and Google Ads are the two most effective paid channels in the Estonian market — together they reach over 90% of Estonian internet users.

Meta Ads — Facebook & Instagram

Meta Ads (formerly Facebook Ads) is a demand generation channel. You show ads to people who aren't yet searching for your product but match the profile — based on interests, behavior and demographics. Ideal for growing brand awareness, finding new audiences and generating impulse purchases. Facebook ads and Instagram Ads both run from the same Meta Ads Manager.

Facebook Ads Instagram Ads Remarketing Dynamic Ads Lookalike

Google Ads — Search, Shopping & Display

Google Ads is a demand capture channel. You show ads to people who are actively searching for your product or service on Google. 90% of Estonian internet users use Google and 95% click only on first-page results. Google Ads is PPC (pay-per-click) — you only pay for clicked ads. Excellent for driving conversions and sales.

Search Ads Google Shopping Display Performance Max YouTube
What we do

Full-service Meta ads and Google Ads management

We don't just run ads — we build a complete sales system that delivers conversions and grows every ad euro. Here's everything our performance marketing service includes:

1

Campaign strategy and planning

We analyze your market, competitors and audience. We build a data-driven campaign strategy with budget allocation, channel strategy and KPIs.

2

Ad creative production

We design professional ad visuals and write conversion-focused ad copy. We A/B test different variants.

3

Audience setup

Custom audiences, Lookalike audiences, remarketing lists, Google keyword research and negative keyword management.

4

Conversion tracking

Meta Pixel, Conversions API, Google Tag Manager, GA4 setup and e-commerce conversion tracking. Server-side tracking.

5

Continuous optimization

Daily campaign monitoring and optimization. Bid strategy, budget reallocation, pausing underperforming ads.

6

Remarketing campaigns

Remarketing to website visitors, cart abandoners and existing customers. Dynamic Product Ads for online stores.

7

Reporting and analysis

Detailed monthly reports: ROAS, CPA, CTR, conversion rate, spend. Monthly strategy call to discuss results and plans.

8

Landing page consultation

Recommendations for optimizing landing pages so that traffic from ads converts as well as possible.

Our process

How we work together

A clear process ensures every campaign is carefully thought through and optimized based on data.

Audit & analysis

We assess your current situation, competitor activity and market opportunities.

Strategy

We build a personal campaign strategy with channel, budget and audience plan.

Launch

We set up tracking, create the creatives and launch campaigns with an optimal structure.

Optimization

Continuous A/B testing, bid optimization and budget reallocation based on results.

Scaling

What works — we scale. New channels, audiences and formats to keep growing.

Results

Real numbers from real clients

Our performance marketing campaigns deliver measurable results. Here are a few examples from our clients:

4–11x
ROAS range
The average client achieves 4x ROAS, the best campaigns deliver up to 11x return.
50+
Clients served
Over 10 years of experience in the Estonian market. E-commerce, services, B2B — every industry.
+127%
Sales growth
Shopify store. Meta remarketing + Google Performance Max. Within 6 months.
-62%
CPA reduction
B2B service. Google Ads optimization. Cost per lead dropped 62% in the first 2 months.
3x
More inquiries
Local service provider. Meta Ads lead gen campaign. Inquiry volume tripled.
5/5
Google rating
Over 50 clients served. 100% positive feedback and recommendation rate.
Pricing

Transparent pricing

We believe in price transparency. Ad budget is added separately — we recommend starting with at least €500–1000/month in ad spend per channel.

One channel
Starter
Ideal if you focus only on Meta ads or Google Ads.
€390/month
+ ad budget
  • One platform (Meta OR Google)
  • Campaign strategy development
  • Ad creative production
  • Conversion tracking (Pixel/GTM)
  • Continuous optimization
  • Monthly reports
  • Monthly strategy call
Two channels
Growth
Meta ads + Google Ads together — best overlap and results.
€690/month
+ ad budget
  • Meta Ads + Google Ads together
  • Campaign strategy for both channels
  • Ad creative production
  • Full tracking setup (Pixel, CAPI, GTM, GA4)
  • Remarketing campaigns
  • A/B testing
  • Monthly reports
  • Monthly strategy call
  • Landing page consultation
Prices do not include ad budget. Every engagement starts with a free 30-minute consultation where we assess your needs and recommend the optimal package. For larger projects we put together a personal quote.

Prices do not include VAT.

Client feedback

What our clients say

Real feedback from clients who use our performance marketing service.

"Maison Mint completely transformed our digital marketing. Results exceeded all expectations and revenue doubled within three months. A professional, fast and always-available team."

MK
Marika K.
E-commerce company

"The Google Ads campaign Maison Mint set up for us brought our cost per lead down by 62%. Their reports are very detailed and their strategic recommendations are worth every cent."

AR
Andres R.
B2B service provider

"The Meta remarketing campaign brought back 40% of our cart abandoners. Maison Mint understands e-commerce deeply — their Dynamic Product Ads skills are top-tier."

KP
Kristjan P.
Shopify store
Frequently asked questions

Questions about performance marketing

Maison Mint Meta ads and Google Ads management prices start at €390/month for one channel. Managing both channels (Meta + Google) starts at €690/month. The price includes campaign setup, continuous optimization, A/B testing, conversion tracking and monthly reports. Ad budget is added separately — we recommend starting with at least €500–1000/month ad budget.
Meta ads (Facebook and Instagram) work on the demand generation principle — you show ads to people who aren't yet searching for your product but match the profile. Google Ads works on the demand capture principle — you show ads to people who are actively searching for your product. For e-commerce we recommend both channels together. For B2B services Google Ads is often more effective. The best results always come from combining both channels.
The first results (clicks, traffic) appear within 1–3 days after launching the campaign. The algorithm's learning phase lasts 7–14 days, during which the system optimizes who to show the ad to. Optimal ROAS is typically achieved within 2–4 weeks. The average client achieves 4x ROAS, and the best campaigns deliver up to 11x return.
The minimum recommended ad budget is €500–1000/month per platform. For e-commerce companies seeking fast growth we recommend €1000–3000/month. The optimal budget depends on your industry, competition and goals. Rule of thumb: the ad management fee should be 15–20% of the total ad budget. During the free consultation we help calculate the budget with the best ROI.
The Maison Mint performance marketing service includes: campaign strategy development, ad creative production (visuals and copy), audience setup, A/B testing, conversion tracking setup (Meta Pixel, Conversions API, Google Tag Manager, GA4), continuous campaign optimization, remarketing campaigns, detailed monthly reports and a monthly strategy call. Landing page consultation is included in the Growth package.
Absolutely! E-commerce advertising is our strength. We manage Google Shopping campaigns, Meta Dynamic Product Ads, remarketing campaigns for cart abandoners and full sales funnel automation. We have experience with Shopify, WooCommerce and other platform integrations. Our e-commerce clients see an average of 11x ROAS and sales growth over 127% within six months.
Yes! Maison Mint also offers SEO and GEO optimization alongside performance marketing. We recommend combining paid ads (Meta, Google) with a long-term organic strategy (SEO/GEO) to reduce reliance on ad budget alone. Read our SEO guide 2026 for more information.
Related services

See also these services

Performance marketing works best together with other digital marketing channels.

SEO & GEO

Organic visibility on Google and AI search. Products and categories optimized.

Read more

Social media

Content creation and social media management that helps drive high conversions.

Read more

Email marketing

Automated cart reminders, newsletters and customer communication.

Read more

Package comparison

Feature
Starter (€390/month)
Growth (€690/month)
Remarketing (€390/month)
Channels
1 channel (Meta OR Google)
Meta + Google Ads
Remarketing
A/B testing
—
✓
✓
Monthly report
✓
✓
✓
Ad budget management
up to €1000
up to €3000
up to €2000
Conversion tracking
✓
✓
✓
Custom audiences
—
✓
✓
Dedicated strategy
—
✓
—

Start with a free online consultation

Book a 30-minute free online consultation — we'll analyze your current situation and recommend the best strategy. No obligations.

Get in touch Email us